Fashion
If you’re set on browsing through fashion sales, the place for you to visit is the historic centre of Vienna. Small and compact, it's located in the exact middle of the circle formed by the Ringstrasse. You’ll find the distances between the important shopping venues easily walkable, so there’s no need to bring your car. The existence of many precious historical buildings in the city centre didn't allow for the construction of enormous shopping malls, so you’ll have to resort to boutiques. For renowned designer labels and popular chains, visit:

• the Graben and Rotenturmstrasse (U-Bahn: Stephansplatz) with the spectacularly modern shopping centre of Haas House;
• Kärntnerstrasse (U-Bahn: Karlsplatz);
• Kohlmarkt (U-Bahn: Herrengasse);
• Favoritenstrasse (U-Bahn: Süditrolerplatz);
• Landstrasser Hauptstrasse (U-Bahn: Schlachthausgasse).

Confectionery
Among the images that spring to mind whenever Vienna is mentioned, there's always the delicious chocolate-topped Sachertorte. A visit to one of the outstanding confectionery shops in Vienna is an absolute must even for those who don't consider themselves chocolate fans. A recommended sweets shop itinerary includes the following establishments.

• Grand Cacao, situated in Schleifmühlgasse, never fails to astonish chocolate connoisseurs with such rare treats as Tuscanian choco noodles or beans with choco rasps.
• Xocolat, of the Palais Ferstel arcade, offers over 150 different types of chocolate.
• Schokoladekönig, located near St. Peter’s Church, has an in-store choco fountain into which customers can dip fresh fruit.
• Sacher Confiserie, facing the State Opera House, has been producing the most famous chocolate cake in the world since 1832.

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