Fashion
London's position as a global fashion capital is an undeniable fact. The first-time visitor will surely be overwhelmed by the wide range of designer and popular labels available in the endless multitude of shopping malls and street boutiques. London is a city that requires a plan of action if the hunt for bargains is to prove successful.

• The Oxford Street and Regent Street constitute the legendary retail district stretching all the way from the Marble Arch to the Picadilly. A great number of London's key shopping venues are compactly placed within this area, so it's an absolute must-see for those pressed for time and unable to prolong their shopping excursion.
• Bond Street is the most expensive street in London and home to some big designer boutiques.
• Soho and Covent Garden house the popular international chains' flagships.
• East End's Brick Lane is sure to become an absolute hit with vintage fashion lovers. Located at the heart of the India neighbourhood of Banglatown, it offers an astonishing mixture of funky fashion boutiques, home decor studios and exotic restaurants.
• Knightsbridge is a place you simply have to see in order to complete your tour of key London shopping landmarks. The famous department store of Harrod’s is to be found here.

Arts & Crafts
The heart of artistic London lies in the East End's neighbourhood of Hoxton. The once-abandoned buildings and warehouses are now home to excellent young artists' galleries and design studios. Be sure to drop by Jay Jopling's White Cube 2 and the controversial Victoria Miro Gallery, which once promoted the famous painting Dung Madonna by Chris Ofili.